KO OLINA, Oahu, Hawaii – July 13, 2007 – The JW Marriott Ihilani Resort & Spa at Ko Olina is the first resort in Hawaii and one of the first in the nation to adopt the PURE™ system which creates an allergy-friendly environment. All of the hotel's 13 guest rooms and Presidential Suite on its 17th (top) floor have been converted to the system, and indoor meeting facilities and the Ihilani Spa will be converted by the end of the year.
Guests can now choose to enjoy their next Hawaii vacation in a PURE™ allergy-friendly guestroom by calling the resort reservations at 1-800-626-4446 or online.
The allergy-friendly environment can help ease respiratory problems, asthma and allergies that affect more than 70 million Americans.
"By providing PURE™ allergy-friendly hotel rooms and conference spaces, we offer our guests the benefit of being in healthy, more productive environments," said Steve Glen, general manager of JW Marriott Ihilani Resort & Spa, said. "It has always surprised me how many travelers suffer from allergies and make special requests such as having down pillows removed. We are now exceeding their expectations by offering the ultimate allergy-friendly room environment."
The PURE™ system reduces or minimizes biohazards and other irritants from all room surfaces and filters them from the air. "Bedding, carpeting, walls, furniture, air conditioning systems, and practically everything in the room are specially treated to remove contaminants and significantly hinder their return," said Glen.
One of the first to experience an allergen-friendly room at the JW Marriott Ihilani Resort & Spa was Kelly Owen of Seal Beach, California, who was the first guest to stay in the allergy-friendly Presidential Suite. "The suite was fabulous. I can really feel the difference, especially the smell of the room. I sleep better and feel better," he said.
The innovative and rigorous conversion process designed by Pure Solutions ensures air conditioners are deep cleaned and sanitized then equipped with the company's patented Tea Tree Oil Cartridge, an all natural antiseptic and disinfectant. Soft surfaces are cleansed and sanitized to minimize contaminants that trigger allergies and a bacteriostatic barrier called Pure Shield is applied on virtually all surfaces to minimize the growth of bacteria.
To maintain ideal conditions in the room, a state of the art air purification system is installed, creating air quality that averages four times cleaner than the threshold for asthma patients. In addition, special, micro-fiber hypoallergenic pillowcases and mattress covers are used in the room to eliminate dust and dander and dust-mite related allergens usually associated with common bedding.
The special purification technique is a one-of-a-kind high-tech cleansing and maintenance process developed by Pure Solutions, North America.
"It's a credit to the JW Marriott Ihilani that they are extending this convenience to their guests," said Brian Brault, Pure's chief executive officer. "They are on the leading edge of the wellness trend and today's customers are looking for that."
A Cornell University study found that one third of travelers had allergy problems and 83% said they would prefer to stay in 'pure rooms' if they had the chance. More interestingly, 81% of people who did not have allergies said they, too, would prefer an allergy-free room.
The JW Marriott Ihilani Resort & Spa will begin converting its 5,530-square-foot ballroom, eight meeting rooms and a luxurious executive boardroom by the end of the year to the PURE™ system. (The hotel's meeting facilities also include the 18,000 square-foot Pavilion at Ihilani, which opens to gardens on three sides.)
The air in the indoor conference rooms will be purified at greater intensity and will be filtrated eight times more frequently than standard air handling systems. Featuring a 99.9% non-allergenic treatment of air and surfaces, and frequently recycled air to lower levels of sleep- inducing carbon dioxide, these measures will increase productivity since poor air quality can affect attentiveness, responsiveness and performance.
According to Brault, the conversion of the 35,000-square-foot Ihilani Spa will make it the first and only spa facility in the United States to be entirely allergen-friendly. The full-service destination spa is famous for a variety of treatments, such as Thalasso with seawater, signature Hawaiian and Polynesian body treatments, and extensive fitness and relaxation programs.
"Allergy-friendly rooms are part of our overall focus on health and wellness at the JW Marriott Resort & Spa," said Glen. "You can dine morning, noon and night on special menus featuring fresh organically-grown local produce, enjoy a range of advanced body therapies at the spa, bathe in our salt water pool and luxuriate in our beautiful ocean lagoons. We want our guests leave here feeling truly rejuvenated by the experience."
For more information or reservations, please call toll-free (800) 626-4446 or visit www.ihilani.com.
The JW Marriott Ihilani Resort & Spa at Ko Olina offers 387 guest rooms and 36 suites. The award winning resort fronts the first of four lagoons on Oahu's sunny western shore. Part of the 640-acre Ko Olina Resort & Marina and offering the island's most complete resort experience, the hotel features luxuriously appointed rooms; relaxed Hawaiian elegance; gracious, warm personalized service; secluded beaches; professional tennis courts; 18 holes of challenging championship play at Ko Olina Golf Club; and a variety of restaurants showcasing unique and distinctive international cuisine. The world-class Ihilani Spa, voted one of the "Top Spas in the World" by readers of Conde Nast Traveler and Travel & Leisure magazines, is internationally renowned for its full complement of invigorating body treatments and massages, using products harvested from the honua (earth) and the moana (ocean) here in the islands. The resort recently ranked as one of the "Top 100 Golf Resorts" by Conde Nast Traveler, as well as Editor's Pick in TravelAge West's 2006 WAVE Awards. Heralded as the "Best Luxury Hotel" and "Best Place to Get a Massage" in the islands by readers of the Honolulu Star-Bulletin, the JW Marriott Ihilani Resort & Spa is home to NFL's crème de la c rème during th e annu al all-star Pro Bowl game in Hawaii.
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